Yogen Früz is a Canadian chain of frozen yoghurt and smoothie shops. The chain is active all over the world and has been in the top 500 list of franchises for over 20 years.
The growing demand for Yogen Früz creates new opportunities for Dutch entrepreneurs to supply nutritious, high-quality desserts. Whether they’re at a university, airport, food court, cinema or stadium, consumers nowadays are looking for healthy and tasty desserts. Yogen Früz offers healthy nutrition in low-fat and non-fat options with protein.
Role in the project
Signshop Amsterdam was asked to handle the in-store signing for two Dutch Yogen Früz shops. Based on the designs provided and the existing franchise concept guidelines, we transformed both locations to reflect the recognisable fresh and bright Yogen Früz style.
We translated the customer’s digital visuals in our studio into designs for the wall covering and the menu panels, ensuring that the Yogen Früz look and feel was immediately recognisable. The 30-mm thick Acrylox letters, the placement of instructions next to the machines and the wayfinding above the counter really make the in-store signing complete.
| Customer : | Yogen Früz |
| Location : | Amsterdam and Amersfoort |
| Technique(s) : | Laser-cut acrylic and XL printing of various materials (plates and vinyl) |
