About us

The studio

Signshop Amsterdam is located in an old garage in the western part of the city, right around the corner from the Ten Kate Market. In the street that was once the location for the Koninklijke Beschuit & Koekfabriek Haust, an iconic Dutch baked goods factory, we bring brands to life every day with the aid of modern technology and traditional materials. In this part of the country’s most beautiful city, we translate your ideas to visual forms.

We bring passion and purpose together in the products of our work.


Please contact us for an appointment

Contact us

The Team

Modest yet proud signing freaks

We make signs that combine purpose and passion. Even though we all have our own specialism, together we are a super-strong, dedicated team. Dedicated to each other and the people we work with. We take a personal and accessible approach to all our projects, and carry them out in the same manner. We are more than happy to talk to you, and not only about wayfinding or façade advertising, but also about authentic traditional trades, sustainable materials or lasercutting.







Quality and service are paramount for us. By managing every step in the process, we can produce advertising products that satisfy your high quality criteria. Sketches and 3D or other visualisation tools for production give you a clear idea of the final result. We produce everything using the latest techniques, and perform continuous checks during the process. Installation is done by our regular team of professionals so that we can always guarantee top quality. Exactly the way it should be.

Sketches and (3D) visualisation prior to production

Production using traditional and the latest techniques

Checks during the process

Installation by our own team


Shaping a better future together.

Our guiding principle is to create and produce in the most sustainable fashion possible. We work with sustainable materials and, method of production permitting, with circular solutions. This includes materials bearing the FSC/PEFC quality mark, products made from recycled raw materials, PVC-free materials, water-based inks, reusable walls and frames. ‘Green’ transport, re-use of packaging materials and an energy-saving studio all contribute to running our business sustainably.

Our ambition is to produce as fully circularly as possible by 2030. Circular means no waste, no emissions and the optimal re-use of materials. These ambitions are in line with Sustainable Development Goal 12 (responsible consumption and production).